Why we do what we do

“This hoodie truly saved me from much worse injuries or possible death in my recent crash. Much thanks to @nickyboys_toyz and his crew for designing this amazing gear”*

4.9/5.0 | Thousands of Reviews

Why we do what we do

4.9/5.0 | Thousands of Reviews

“This hoodie truly saved me from much worse injuries or possible death in my recent crash. Much thanks to @nickyboys_toyz and his crew for designing this amazing gear”*

OUR MISSION

At NBT, we believe that the right gear can transform the riding experience, making it safer, more comfortable, and more enjoyable. 


This is our pledge: to keep you protected, to make you look good, and to inspire confidence on every road, in every adventure. 

Real Reviews from Real Crashes

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LICENSE TO RIDE

ARAMID EDITION

Skinny Fit 

CE Removable Armor 

Aramid Lining 

Dual Stretch Comfort 

Premium 11oz Denim

SHOP MEN

SHOP Women

$238.00

$202.30

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STALWART

STRAIGHT LEG JEANS

Straight Fit

CE Removable Armor 

Aramid Lining 

Dual Stretch Comfort 

Premium 11oz Denim

$238.00

$210.80

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BIA GODDESS

HIGH WASTED RIDING JEANS

Skinny Fit 

CE Removable Armor 

Aramid Lining 

Dual Stretch Comfort 

Precise Fit

$238.00

$219.30

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What Makes NBT Clothing So Safe?

Man in plaid shirt with labeled protective armor inserts.

Our signature TensileTough™ lining is made 100% from Aramid Fiber: A revolutionary fabric (5x STRONGER than steel) - the same fibre that stops bullets, tethers space shuttles and armors helicopters, we’ve created gear that belongs in a Bond movie.

Why We Include Armor With All Our Gear

Every article of clothing at NBT comes with a set of base armor. Unliked our competitors we didn't feel right charging extra for the gear that keeps you safe. Protection is in our DNA and this keeps it that way. Check out our accessories page for the option to upgrade your armor. 

Motorcyclist in helmet sitting on bike with protective gear insets.

The Crash That Started It All

It was April 2021. I was out for a ride and my worst nightmare came true. I laid my bike down! My knee smashed right into a brick wall. I could barely walk for a month. I was lucky I didn’t get hurt a lot worse.

If I was wearing our jeans, I would have been fine. But like most riders, I was wearing regular jeans because all the riding pants I tried were bulky and uncomfortable. So I rolled the dice… right into that brick wall.

I’ve been riding for 11 years, and this was the worst thing that ever happened to me on a bike. I’m one of the lucky ones. I was shocked when I learned that nearly 20,000 bikers suffer road rash each year.

Do you own protective gear? If not, please check out our store. And if you have protective gear, get more!

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*Always ride safely and obey all traffic laws. We are happy to see how the hoodie performed but there is no guarantee if you are wearing our merchandise and you get in an accident you will not suffer injury or death.