Our mission: To help every rider stay prepared, and look good doing it.
Founded in 2021 by Nick Urso, NBT is driven by Nick's passion for all things motorcycle.
At NBT, we believe that the right gear can transform the riding experience, making it safer, more comfortable, and more enjoyable. This is our pledge: to keep you protected, to make you look good, and to inspire confidence on every road, in every adventure.
Where It All Began.
It was April 2021. I was out for a ride and my worst nightmare came true. I laid my bike down! My knee smashed right into a brick wall. I could barely walk for a month. I was lucky I didn’t get hurt a lot worse.
If I was wearing our LTR pants, I would have been fine. But like most riders, I was wearing regular jeans because all the riding pants I tried were bulky and uncomfortable. So I rolled the dice… right into that brick wall.
I’ve been riding for 11 years, and this was the worst thing that ever happened to me on a bike. I’m one of the lucky ones. I was shocked when I learned that nearly 20,000 bikers suffer road rash each year.
Do you own protective gear? If not, please check out our store. And if you have protective gear, get more!
“Saved my life”
“This hoodie literally saved my skin. I was in an accident at the beginning of 24, had my NBT hoodie on and slid for a good ~150 feet give or take through some asphalt and rocks in the scenery. Made it out with 0 road rash, but the broken tibia is another story. Only had the hoodie 3 months but was more than worth the save. Thank you NBT.”
How Others Are Wearing NBT
Built for Protection. Always Comes With Armor.
At NBT, certified gear isn’t just a label. It means proven protection you can count on. Every piece is rigorously tested to withstand impact, abrasion, and tear so you can ride with real confidence. But safety shouldn’t come at the cost of comfort.
Our gear is made from quality materials that move with you. And unlike other brands, we include CE-rated armor free with every top. Because protection isn’t optional. It’s who we are.
